"It's hard when you make videos for a band like Stryper these days, 'cause a lot of times you don't have the budget," frontman Michael Sweet tells Billboard about the clip, which Billboard is premiering exclusively below. "Back in the days when we made 'Calling On You,' those big videos in the '80s, you were talking $100,000, $200,000 budgets. Right now you're very fortunate if you have a $5,000 budget to make a video, so you've got to be more creative. Sometimes they're not what you expect them to be or aren't comparable to what you did before, but I think 'Pride' is an exception. We're very pleased with it."
"It's a perfect merger of the melodic side with the heavy side," Sweet explains. "If you were to combine 'To Hell with the Devil' and 'Calling On You'...In the old days we always had the heavy songs and then poppier songs. This is a merge of the two. It's got it all, and I think people are going to like it -- the feedback we've been getting from people who heard it is great so far."
The "Pride" video, which features subtle nods to Stryper's black-and-yellow striped costumes of the '80s, isn't the only throwback aspect about Fallen.